While most website owners honestly try to make more money from online advertising, there are cyber crooks who use illegal methods to make huge profits.This article discusses the fraud to online advertising and click fraud , and also addresses related issues bombardment clicks and invalid clicks and how to try to protect themselves from such malicious acts.
First, let’s see how the Pay Per Click advertising method actually works, and then talk about how criminals use the system to make big money.Content
How Pay Per Click Works
Pay Per Click (PPC) ads have a specific way of working, and they pay well if the user clicks on the ads. In addition, there is an ad based on impressions, such as the one displayed by TribalFusion, which pays for the number of ad impressions. Google adsenseIs a great example of a pay per click model. As a content creator, you place Google ads on your sites. If you use YouTube to display your own video, you can also use AdSense to display ads. When people who visit your site or watch your videos click on ads, you are paid a certain amount per click. Thus, if a large number of visitors come to your site or if your videos are watched by many, you earn a little money.
Online advertising companies check the keywords that a user enters to access your website or video content. They then display ads related to keywords typed by users. As advertising companies, they assume that all impressions are shown to real people, that is, users.
Advertising fraud and clicks
As an advertiser, you invest in displaying ads on various websites and in videos using Google AdWords or any other online advertising company. Naturally, you expect that all the money you spend will go to display advertising impressions to people – real people, not bots.
However, since most of the methods for displaying ads by advertising companies are automated, they do not distinguish a real person from a click bot. This means that a significant part of your money can be wasted on showing ads to unrealistic people – click bots. Some criminals or people hire low-paid employees from freelance trading floors to use the “predefined” search terms to access their website or video. These low-paid employees then click on ads appearing on websites and on videos. This is used to knock down a competitor’s site and its advertising account.
Click BOOTS . These are small programs that use “predefined search terms” to display ads on a fake website and click on it so that the owner of the fake website earns a good amount. Click Fraud is the term that should be used here. The culprit will create a fake website and force AdSense or other companies to display ads on websites. When you invest in advertising, they (advertising companies) show your ads on these fictitious sites because of the search terms used by click-bots or employees with very low wages to get to fake sites. Not only that, they then click on ads to earn money for the site owner.
In another method, website owners create small 3 × 3 pixel ads and place them on all websites. You, as a user, are likely to make mistakes by clicking on ultrathin advertisements, because you think you are clicking on something else, but in the end you are clicking on these small, almost invisible advertisements. This method is too popular and does not age, since most companies now offer standard, predefined ad sizes. However, criminals use ad codes and make them small enough to place them on buttons or other text on websites, so that you “accidentally” click on ads and not on something else.
In short, click fraud is an online advertising scam used by cybercriminals to profit from your advertising budgets. While you think that your advertising money is being spent on real people, a good waste of money is being spent on displaying ad impressions for an intentional search using bot clicks and very low-wage employees who use certain search terms to get fake website and click on ads. ,
A study by ANA that tracked 36 online brands in the United States from August to September 2014 showed that 11% of online advertising and 23% of video ads weren’t actually showing to real people. It is estimated that advertisers could lose more than $ 6 billion worldwide due to advertising fraud in 2015.
$ 6 billion is a huge amount, and given that poor advertisers lose this amount, there must be something that will prevent bot clicks if not low-wage workers (since these are real people, although they are not interested in your products, and only in clicks ads make money for their owners / customers).
Read . What is a Clickjacking attack?
Fraud can be prevented
Not really – not with the current way of processing online advertising. But some companies occasionally run automated scripts to detect fake websites and fake clicks. If detected, fake websites are blacklisted and no ads are shown on these sites. But once a website is blacklisted, criminals can close it and create a new website. While some advertising companies, such as Google, use strict selection methods for new websites, others simply allow anyone to set advertising codes. But if a criminal can create a bot to click or display ads on a website, he or she can easily set up bots to show that new (fake) websites receive a good amount of traffic and, thus,
So, on the one hand, some scammers can make fraudulent clicks in order to make money on the Internet by deceiving advertisers, there is another set of unscrupulous people who will aim at a competitor’s website and click on it with a bomb to block their account. .
Click bombing is a form of cyber attack in which a user with malicious intent can click on your ad, say, 100 times. Some even go further and use BOTS and BOONETS to participate in click bombing.
But advertising publishers such as Google take this issue very seriously and use some great methods to detect such actions. They can immediately detect such invalid clicks and simply ignore them when calculating your payments. Thus, this protects website owners to some extent.
Invalid clicks consist of any clicks or impressions that could artificially inflate the advertiser’s expenses or publisher’s revenue, and for which we decided not to charge the advertiser a fee. This includes, but is not limited to, clicks or impressions generated by a publisher clicking on his own ads, a publisher encouraging clicks on his ads, automatic click tools or traffic sources, robots, or other misleading software. If you think you are the victim of invalid clicks, you can report them to Google here. Most advertising companies have such forms to report such actions.
Bomb Prevention and Protection
If Google detects a large number of invalid clicks on your site, they will let you know. Keep track of your clickthrough rate or clickthrough rate. See the list by country. If you consider yourself a victim, review the Google Analytics and server logs and temporarily disable the IP address or IP address of the country.
ClickBomb Protection is a WordPress plugin that promises to help protect your WordPress site from Click Bomb attacks by tracking the activity of each visitor on your site. When they reach the maximum number of clicks (which you specify in the settings area), AdSense ads are disabled, and if you select an alternative ad, it displays. AdSense Click-Fraud Monitoring is another plugin available for WordPress sites. Who sees the adanother WordPress plugin allows you to identify only visitors who can see your ads. Thus, if you configure your ads to be displayed only to regular visitors, then only people who visit your site from search engines will see ads, which in any case is paid traffic.
Using a web firewall such as Sucuri or CloudFlare can also greatly help solve this problem, as it can stop BOT traffic. It even makes it easy to control which IP address or set of IP addresses or country IP addresses to block.