Most bloggers use Google Adsense as one of the main means of displaying ads, but they forgot one thing – to optimize it!What most bloggers usually do is to monetize their blogs, they place 3 ad units on their blog and leave them to their own devices. And that is why they earn less income!
Depending on its niche, an average blog with 300-400 visitors tends to earn about $ 1 a day or more if it is improvised correctly for performance.
As I said, you need to track the performance of your ads for optimization. In this post, I tried to put together everything related to performance tracking, and at the same time very briefly, because I do not want to write a lot of content that you simply ignore.
The effectiveness of your ads can only be tracked by your channels and ad units, all you have to do is see the changes in them not daily, but weekly.
Determine which ad unit works best. It’s important for you to track the performance of your ad unit, for example, which ad unit works well and in which place. If you don’t get a lot of page impressions and click on a specific ad unit, then it’s time to replace it with others.
TIP . The horizontal link block works best next to the navigation links at the top; the horizontal register board works best at the top and in the middle. A large square block works best between content.
The image above shows well where to place ads to improve performance.
Control your channels. Watch your channels and name them wisely, suppose you want to add a square block between the content, and the channel can be called “Ad”. in the content – Sq ”or“ Ad in the footer – Lb ”to add the horizontal board of the general ledger to the footer. This will help you distinguish between channels and ad units. Thus, it helps you track their performance in their positions.
Always check which channel provides the highest CPM and clicks, and try to optimize the channels with the lowest CPM.
R emember: Each blog is different, and one technique that can work with one blog may not work with another, so tracking performance is necessary, you need to create your own heat map and optimize it regularly
How to optimize?
Place ads in hot spots, for example, next to the folds, at the top and bottom of the headline, between the content. The “heatmap” presented below by Google illustrates the ideal placement of ads on a typical web layout. Colors vary from dark orange (highest performance) to light yellow (weak) to white (lowest performance). Ads located above the fold work better than ads located below the fold, and ads placed next to the content and navigation work well, as users focus on these areas of the page.
Learn more about how you can earn more with Google AdSense here.