The Google Panda update, good or bad, has hit many blog searches. While there are many suggestions on how to try to recover lost traffic, one thing that is not noticed is the Panda-friendly AdSense layout.
Some websites push a lot of advertising above the fold, across the entire content, so much so that when you get to the page, you hardly see the publication content, and the user has to scroll down to see the first line of the message content.
It seems that the panda frowns in such places. In fact, it even fined some websites with excellent and original content if they contained too much advertising above the fold.
Google previously recommended the following AdSense layout to get the best possible.
While advertising above the fold is a good way to increase your advertising performance and make more money, you should also ensure that your readers can easily find the content they are looking for.
What is above the fold?
Generally speaking, everything that you see in a browser window when you enter a web page is considered to be “above the fold”.
But as browsers and screen sizes vary, Google has created a handy tool that allows you to enter any URL and check if the ad is “above the fold” or “below the fold”. Go here to use the tool.
Optimize Your Google AdSense Layout
Google wants you to not place content below the fold, and therefore recommended the following layout and ad placements.
You can see that this layout is very different from the previous one.
Also take the following precautions when placing your ads:
You can choose the colors of ads that complement your site, but do not pass them off as content, do not align the images with your ads and do not make nearby content that mimics their formatting. Ad serving in this manner is not permitted by the AdSense program policies. Also, avoid placing ads in places where they may be confused with menus, navigation, or download links, Google says.
It is equally important to advertise in the content. Do not club them all together.
In fact, Matt Cutts also confirmed that Google considers the punishment of sites where content is hidden in search results.
If you have ads hiding your content, you can think about it, “asking publishers to think:” Do they see the content or something else that is distracting or annoying?
After you have finished placing ads, ask yourself 2 questions: “Google”:
Is my content easy to find? Is it easy to distinguish the content of my site from the advertising of my site?