If you’re new to Google AdSense, it may be difficult for you to find out what various terms mean, such as CTR, CPM, channels, etc.e. Also, you will not be able to increase your earnings in AdSense; if you don’t have a good knowledge of the AdSense dictionary, you won’t be able to make good money from it.
So it’s very important for a beginner to understand these terms before using them.
Starting with the most used terms:
1. Display page . A page impression is created each time a user views a page with Google ads. For example, if you have a page with three ad units and it is viewed twice, you will create two pages. Therefore, it’s very important for you to check your page impressions weekly in order to know how your ads work.
2. Clicks . This is the total number of clicks in your ad unit. Must be higher. Our main focus is on getting clicks, as they play an important role in determining earnings.
3. CTR pages. The click rate is the percentage of page impressions that could lead to a click on the ad unit on your blog. For example, if your blog receives 100 page impressions and 10 of them lead to a click, then the click rate for your site is 10%.
4. CPM. CPM is the amount an advertiser pays for every thousand times a user views his ad and records an impression. This metric will show which ad unit works well.
5. Effective cost-per-thousand impressions (eCPM) is a useful way to compare revenue across different channels and ad programs. In fact, the eCPM is your estimated return for every 1000 impressions you receive. It should be noted that eCPM is not used to calculate revenue , but depends on revenue and is useful for tracking ads. performance.
Understanding eCPM is not so simple, so read this short example to understand all your misconceptions – eCPM, what is it?
The effective cost-per-thousand impressions is calculated using the following formula: The effective cost-per-thousand impressions = (earnings * 1000) / no. Impressions
6. Ad units. It is used to display a block of Google ads. There are many ad units available in AdSense, such as square, rectangle, leaderboard, Skyscarper, link blocks, etc.
7. Channel . You can set up channels to track the performance of individual AdSense ad units or to track revenue on specific sites.
These 7 terms are good enough for you to understand the full picture of how Adsense revenue is generated, you can check the complete list of terms in the Google AdSense Glossary for more information. This is just an overview of the most important terms for you. I’ll cover these terms in detail later, so sign up for TWC to receive more updates on this.